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You are currently browsing the daily archive for 4/16/2004.
Fast-food giant’s new campaign touts healthier menu items
The Associated Press
Published by news-press.com on April 16, 2004CHICAGO – Striving for a healthier image in the age of obesity, McDonald’s is rolling out new Happy Meals targeted for adults with salad, bottled water and pedometers – and coming soon for the kids, fresh fruit instead of fries.
Now it’s up to the patrons of Big Macs and fries to decide how big an appetite they have for a healthier McDonald’s, which unveiled its latest low-fat offerings Thursday as part of a new marketing blitz.
“If I want to eat healthy, I’ll eat at home,” said 33-year-old Chuck Horton as he lunched at a crowded McDonald’s in Garrisonville, Va.
“I come to McDonald’s for one reason: the fries. … I think this healthy eating thing has gone too far,” he said.
Horton and other fast-food lovers need not panic. The restaurant giant isn’t changing the recipe for its burgers and fries – the financial meat-and-potatoes of its $6 billion-per-year U.S. operation – or dropping its triple-thick shakes.
A target of obesity lawsuits and a magnet for criticism that fast food is bad for you, McDonald’s Corp. is simply trying to meet health issues head-on and show that it, like many of its customers, has become more diet-conscious. Top executives announced the new campaign in Washington, where U.S. Health and Human Services Secretary Tommy Thompson applauded McDonald’s for promoting balanced eating and exercise.
