Archive for September 15th, 2004

Deceptive advertising

It’s really quite easy for one to be fooled by banner ads that look like windows. Even though they’re just images, they blatantly use standard Windows error icons and graphics, including the minimize, maximize and close buttons, in their ad. This makes it look like they have a close button when in fact clicking it just takes you to their destination page. For example, this tricked my dad and although I’d never fallen prey I realized there’s really no clear visual way to tell if you’re looking only at the banner (not your mouse cursor or browser status bar)